Various Projects
PACECAR
Pacecar partners with auto lenders and insurance carriers to provide customers with multiple offers, helping them find the best deals in one convenient platform.
Objective
Create a seamless, user-friendly experience that simplifies the process of comparing auto financing and insurance offers, helping users quickly find the best deals while reducing friction and improving conversion rates.
Common Challenges
-
Users struggle with uploading personal and vehicle information (e.g., name, DOB, VIN).
-
The highest drop in conversions occurs when users are asked to provide their SSN for a credit check.
-
Conversion rates significantly decline during the hand-off to lenders at the end of the process.
-
Users dislike receiving numerous calls or emails after submitting their contact information for auto-refinancing.
User Goals
-
Easily upload personal and vehicle information with minimal effort.
-
Complete the credit check process quickly and securely without unnecessary steps.
-
Transition smoothly to lenders at the end of the process without confusion or delays.
-
Receive relevant, timely communication without being overwhelmed by calls or emails.
Business Goals
-
Increase conversion rates by streamlining the data entry and credit check process.
-
Improve user experience to reduce friction during the transition to lenders.
-
Minimize drop-offs by enhancing the communication process and reducing unwanted follow-ups.
-
Build trust and satisfaction to encourage repeat business and positive referrals.
